AGP Executive Report
Last update: an hour agoAudiovisual Reform: Italy’s Senate has approved a shake-up of film and TV bodies, with two new agencies due in 2028. The government also plans to simplify tax-credit applications, permits and co-production rules to attract international shoots; the current foreign-production credit is 40%. Advertising: Prada is opting for hand-drawn animation in its Christmas ads, offering a distinct creative approach amid debate over AI-generated campaigns. Production Business: HanWay Films and CAA Media Finance will launch sales for Honeymooners, a rom-com starring Jack Whitehall and Nina Dobrev that is set to shoot near Rome in early 2027. Digital Media: Milan-based Bending Spoons will report third-quarter results on November 20, outlining performance at the acquisition-driven digital business.
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