AGP Executive Report
Last update: 11 hours agoRetail Media & Ads: Global retail media ad spend is forecast to top $200bn in 2026, with growth slowing toward single digits as networks juggle revenue targets and shopper experience. AI Advertising Push: OpenAI is expanding ChatGPT Ads to 31 European markets, signaling a bigger push into performance marketing across Europe. Tech & Jobs: Goldman Sachs warns AI is pressuring employment, especially in highly AI-exposed sectors like call centers, software publishing, consulting and advertising. Italy Media/Comms: Austria has started returning asylum seekers to Italy under the EU’s new migration rules, a move that will keep cross-border policy and communications in the spotlight. Marcom Angle (Sports Sponsorship): Rapiscan has been named official physical screening provider for LA28, underlining how major events keep investing in security tech partnerships and brand visibility.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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